Nā te whakamahinga o ngā hangarau hou i ia tau, kei te tere haere te whanaketanga o te mākete kaihoko waikawa oxalic. He pumau ēnei whanaketanga, ā, e whakamārama ana i ngā āhuatanga e akiaki ana i te whanaketanga o te mākete. Ko te pikinga o te mākete i ia tau e tohu ana i te tipu kaha me te pumau i roto i ngā tau tekau e whai ake nei (2020-2027). Ka whakauruhia ngā hangarau auaha hou i ia tau, ā, ka tupu ngā kamupene ahakoa te whakaputa hua, te whakaputa turanga kiritaki rānei.
Kua tukuna e te pūrongo mākete kai waikawa oxalic ngā panonitanga ā-wā, ā, kua kitea ēnei e te mākete puta noa i te wā rangahau (2020-2027). Ka whakamahia e ngā rōpū pakihi te rangahau mākete hei aromatawai i ngā mea hou, hei tiki mōhiohio rānei mai i ngā kiritaki mō ā rātou hiahia me ā rātou hiahia. Ko te kaupapa matua o ngā rangahau tatauranga ko te wehewehe i waenga i ngā wāhanga matua o te whanaketanga pakihi me ngā mōhiohio mō ngā arai pea.
E kapi ana te pūrongo i tētahi arotake nui o te mākete. Ko te mōhiohio te mana. Ka whakamahia e te tīma whakaputa pūrongo ngā rangahau tatauranga hei whiwhi tirohanga taumata teitei me te māramatanga ki te mākete, ki te taupori ūnga rānei. Mā tēnei ka hoatu he painga ki te kamupene i runga ake i ngā kaiwhakataetae. E whakaatu ana te pūrongo i ngā painga o te whakakotahi i te anga pakihi o nāianei me te hangarau hou, ka taea te whakatutuki i ngā hua nui ake i roto i te wā poto ake, ā, e whakamārama ana me pēhea te mahi i tēnei.
Hei tāpiritanga, he wāhanga motuhake kei roto i te pūrongo mākete e kapi ana i ngā kaiuru mākete o nāianei i roto i te mākete kaihoko waikawa oxalic. Waihoki, ka whakauruhia e te wāhanga kōtaha poto ngā pūnaha pakihi me ngā mōhiohio e pā ana ki te whakapaipai kia taea ai te tūtohu tika i ngā whakataunga e pā ana ki te whakapaipai ki ngā kiritaki.
Kua rangahauhia te mākete kaihoko waikawa oxalic ki ngā momo mākete o te ao, pērā i ngā momo, ngā whakamahinga, me ngā rohe o te ao. Kua whakahaerehia he rangahau mō ia wāhanga mākete o te ao hei tiki māramatanga whai hua mō ia rohe o te ao.
I hangaia te pūrongo mā te whakamahi i ngā tikanga rangahau e rua (pērā i ngā tikanga rangahau tuatahi me ngā tikanga rangahau tuarua). He āwhina ki te kohikohi i ngā mōhiohio ngaio whai kiko ki te whiwhi māramatanga whai hua mō te mākete. Ka āwhina tēnei pūrongo whai kōrero ki te whakatau rautaki whai whakaaro puta noa i te wā matapae.
I whakahaerehia e te pūrongo tētahi arotake whānui o te mākete kaihoko waikawa oxalic. E whakarato ana ngā rangahau i ngā āhuatanga ka wero i te whanaketanga pakihi. Ina uru atu hoki te rangahau tatauranga ki te mahere pānuitanga o te kaupapa hou, ka whai wā te whakahaere ki te mārama ki te mākete me te whakarite i ngā whakaritenga pakihi tika. Hei tāpiri, ka whakaarohia e ngā whakahaere ngā taurangi o waho e kore e taea e rātou te whakahaere. Mai i taua wā, kua āwhina te tūhuratanga mākete ki te ine i ngā āhuatanga, ā, kua āwhina hoki i te whakahaere ki te whakatikatika mārama i tana takoha pakihi. I tātarihia e tā mātou rōpū tohunga ngā āhuatanga pāpori, tōrangapū me te pūtea e pā ana ki te mākete kai waikawa oxalic. Nō reira, ka taea e te whakahaere te whakatikatika i te whakahaere kia rite ki te tauira hou hei whakaputa moni whiwhi me te whakatū i tētahi turanga kiritaki hou.
Hei mārama ki te tere o ngā huringa o te mākete, me whakahaere e ngā kamupene ngā rangahau tatauranga, hei āwhina i a rātou ki te whakamahere i tā rātou pakihi mō tētahi wā tae noa ki te wā e eke ai te whakahaere ki tētahi taumata taurite. Ka āwhina hoki i te whakahaere ki te whakawhanake i tētahi mahere nui e kapi ana i ngā tikanga e hiahiatia ana e ngā kamupene hei whakatau i ngā āhuatanga ohorere.
Hei āwhina i ngā kiritaki ki te mārama ki te umanga, kua tāpirihia e tā mātou tīma mātau ngā tari hiko e rima a Porter, ka taea e rātou te whakatipu me te wawahi i te pakihi. Ko ngā mana e rima e whakatairanga ana i te whanaketanga o te mākete ko: te whakamātautau i te mana whiriwhiri a te kaihoko, te kaha whakahaere a te kaiwhakarato, ngā mōrearea whakahaere o ngā kamupene hou me ngā kamupene kē atu, me te taumata whakataetae i roto i te mākete kaihoko waikawa oxalic.
Ehara i te mea ko ēnei āhuatanga anake, engari ko ngā kaipupuri hea (ngā māngai me ngā kiritaki whakamutunga) e akiaki ana i te whanaketanga o te mākete, he mea nui anō hoki ki te whakatairanga i te whanaketanga pakihi. Kua tohua ēnei āhuatanga ki roto i te pūrongo hei āwhina i ngā kamupene ki te mārama ki te hiranga o te pupuri i ngā āhuatanga o waho i te wā e whakatakoto ana i ngā rautaki hokohoko. I taua wā anō, kei roto hoki i te pūrongo ngā meka me ngā raraunga mō ngā hua a ngā kaiwhakataetae i roto i te mākete kaihoko waikawa oxalic. Mā tēnei ka āwhina i te kamupene ki te whakatipu i tana pakihi i runga i te tauine ao.
• He aha ngā au hou, ngā tauira hou me ngā whanaketanga hangarau i roto i te mākete kaihoko waikawa oxalic? • He aha ngā āhuatanga e pā ana ki te mākete kai waikawa oxalic i te wā matapae? • He aha ngā wero, ngā wero me ngā mōrearea o te ao i roto i te mākete kaihoko waikawa oxalic? ? • He aha ngā āhuatanga i whakatairanga, i whakawhāiti hoki i te mākete kai waikawa oxalic? • He aha te hiahia o te ao mō te mākete kaihoko waikawa oxalic? • He aha te rahi o te mākete o te ao ā muri ake nei? • He aha ngā rautaki pakihi whai hua kua whaihia? Mā roto i tētahi kamupene o te ao?
Mena he whakaritenga ritenga āu, tena koa whakamōhio mai ki a mātou, ā, mā mātou koe e whakarato he pūrongo ritenga e rite ana ki ō whakaritenga.
Ka whakarato a Market Research Intellect i ngā pūrongo rangahau tahi me ngā pūrongo rangahau kua whakaritea mō ngā kiritaki mai i ngā momo ahumahi me ngā whakahaere, ko te whāinga he whakarato i ngā tohungatanga mahi. Ka whakarato mātou i ngā pūrongo mō ngā ahumahi katoa, tae atu ki te pūngao, te hangarau, te hanga me te hanga, te matū me ngā rauemi, te kai me te inu, me ētahi atu. Ka whakahaerehia e ēnei pūrongo he rangahau hōhonu mō te mākete mā te tātari ahumahi, te uara mākete ā-rohe me te whenua, me ngā au e pā ana ki te ahumahi.