E whakarato ana te pūrongo i tētahi aromatawai taipitopito o te "mākete konutai formate o te ao". Kei roto i tēnei ko ngā hangarau whakahohe, ngā au matua, ngā kaiārahi mākete, ngā wero, te whakataetae, te paerewa, te whenua ture, ngā tauira whakatinanatanga, te rahi o te mākete, ngā rangahau take a ngā kaiwhakahaere, ngā whai wāhitanga, ngā mahere ara ā muri ake nei, ngā mekameka uara, te tirohanga whānui o ngā kaiuru rauropi, me te Rautaki whakauru. E whakarato ana hoki te pūrongo i te tātari SWOT me te matapae mō te haumitanga a Loppers mai i te tau 2020 ki te 2026.
E whakaatu ana te pūrongo i te whenua whakataetae mākete me te tātari taipitopito o ngā kaiwhakarato matua/kaitākaro matua o te mākete. Ngā kamupene matua o te mākete konutai formate o te ao:
Ko Zibo Aiheng New Material Co., Ltd., Qingdao Ruchang Mining Co., Ltd., Kanoriya Chemical Industry Co., Ltd., Shanxi Reliance Chemical Co., Ltd., Alder SpA, Asian Paint, Acros Organics, Perstorp Orgnr, Wuhan XYD Zibo Jiashitai Chemical Technology Co., Ltd. te kamupene
– Aromatawai whānuitia o ngā whai wāhitanga me ngā mōrearea katoa i roto i te mākete konutai formate. – Ngā auahatanga hou me ngā kaupapa nui i roto i te mākete konutai formate. – He rangahau taipitopito mō te rautaki pakihi mō te tipu o ngā kamupene matua i roto i te mākete konutai formate. – Rangahau whakamutunga mō te pihi tipu o te mākete konutai formate i roto i ngā tau torutoru e whai ake nei. – Te māramatanga hōhonu ki te mākete konutai formate, inā koa ngā āhuatanga akiaki, ngā here me ngā mākete iti nui. – Te pā ki ngā hangarau nui o te pūrongo mākete me te whakaaro pai ki ngā au hou o te mākete.
–Te whanaketanga rautaki matua: Kei roto hoki i te rangahau ngā whanaketanga rautaki matua i roto i te mākete, tae atu ki te R&D, ngā whakarewatanga hua hou, ngā hanumitanga me ngā hoko, ngā whakaaetanga, te mahi tahi, ngā hononga mahi tahi, ngā mahi tahi, me te tipu ā-rohe o ngā kaiwhakataetae nui i roto i ngā mākete o te ao me te ao whānui. Tauine ā-rohe.
–Ngā āhuatanga matua o te mākete: Ka arotakehia e te pūrongo ngā āhuatanga matua o te mākete, tae atu ki te moni whiwhi, te utu, te kaha, te whakamahinga kaha, te tapeke, te putanga, te hua, te kai, te kawemai/kaweake/te tuku me te tono, te utu, te hea mākete, te CAGR me te tawhē tapeke. Hei tāpiri, i whakahaerehia hoki e te rangahau he rangahau whānui mō ngā hihiri matua o te mākete me ō rātou au hou, tae atu ki ngā wāhanga mākete me ngā wāhanga mākete e pā ana.
-Ngā taputapu tātari: He maha ngā taputapu tātari e whakamahia ana e te pūrongo mākete konutai formate o te ao, tae atu ki ngā raraunga mō te rangahau tika me te aromatawai i ngā kaitākaro matua o te ahumahi me tō rātou whānuitanga o te mākete. Kua whakamahia ngā taputapu tātari pēnei i te Tātari Mana Rima a Porter, te Tātari SWOT, te Rangahau Whaihua me te Tātari Whakahoki Pūtea hei tātari i te tipu o ngā kaitākaro matua o te mākete.
Whakaritenga Pūrongo: Ka taea te whakarite i tēnei pūrongo kia rite ki ō hiahia mō ētahi atu raraunga mō te 3 kamupene, whenua rānei (40 hāora kaitātari rānei).
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